Thursday Tweaks and Tucks for October and November 2021

Sometimes the smallest tweaks can make the biggest difference in your audience growth, interest in offers, and sales. Every month I round up four or five pieces of marketing content and tweak them to work a little harder and convert better. 

This month we’re looking at emails I got from coaches, and a sales coach. 

In less than a few minutes (these go fast!), you’ll walk away knowing . . . 

✨ The type of language that makes people take action

✨How to segue from a story to your message without feeling abrupt

✨The key ingredient to writing a story that resonates (like, deeply resonates)

✨What your audience will be most interested in (it’s not always the first story you come up with!)

✨ the 3 prong method to an email that gets people to take action

October 28th, 2021

This week I did a teardown of an email I got from a coach. Here’s what you’ll learn:

➡️ The type of language that makes people take action

➡️ How to identify and call out the best ideal client in an email

➡️ The SNEAKY language that almost everyone uses that isn't serving you (or your people) 

November 4th, 2021

This week I did a teardown of an email I got from a coach. Here’s what you’ll learn:

➡️ How to segue from a story to your message without feeling abrupt

➡️ The mistake some authors make when it comes to their credibility 

➡️ The key to making your audience understand conflict in your posts and stories 

November 11th, 2021

This week I did a teardown of an email I got from a coach. And I have to say, this email was really already good, so this one was really fun to do! 

Here’s what you’ll learn:

➡️ The key ingredient to writing a story that resonates (like, deeply resonates)

➡️ A seemingly tiny tweak that takes good writing to exceptional writing

➡️ How to figure out the most important part of your story to focus on

November 18th, 2021 

This week I did a teardown of an email I got from a coach. Here’s what you’ll learn:

➡️ What your audience will be most interested in (it’s not always the first story you come up with!) 

➡️How to make strong word choices more powerful (ie the C word!) 

➡️How I would rewrite this email to make it more powerful

November 25th, 2021

This week I did a teardown of an email I got from a sales coach. Here’s what you’ll learn:

 ➡️ the 3 prong method to an email that gets people to take action 

➡️ exactly how to start your emails (with four examples!)

➡️ how to sell your audience on taking action (with an example & breakdown)

If you're interested in me doing a teardown/edit of your copy OR if you need a copywriting coach to come work with your students, send me an email at hello@fleacefreelancing.com. 

P.S. I never want these to seem unkind and all of the copy is anonymous. I hope to offer some suggestions for how to make your copy connect more deeply, convert better, and clearly reflect the intellect and ideas you want to share.

I'd love to know your thoughts on these in the comments!