And one of the biggest factors in the success of a launch is how YOU experience it.
Because your launch shouldn’t feel like a to-the-death cage match between you and all your tech platforms, funnels, and the headaches that come with trying to manage everyone’s questions and answer their objections.
Please hear me when I say, it DOES NOT have to feel that way.
Here’s what I want for you:
You should be curled up in your Barefoot Dreams blanket sipping Moscato and binging the next season of Bridgerton while your phone lights up with sale notifications.
You should be heading out to your fav local Mexican place for bottomless margs and arroz con pollo to celebrate your successful launch (and the world-changing impact coming when you start the program!).
You should be having a romantic day date with your SO or the best playdate ever with your kids without sparing a thought for the next social media post or email that needs to go out.
You should be reveling in all the incredible transformations that are going to come when your amazing people say HECK YES to working with you and punch in their credit card details faster than you can say, “Spa day for one, please.”
Creating a sold-out challenge-style launch is easier than ever when you team with a copywriter and strategist (moi) who uses proven launch methods that have sold out courses and raked in six-figures.
In just a few week's time, you’ll have a completely done-for-you challenge launch ready to go
(and I mean everything – the socials, the emails, the strategy – allllll of it).
The most work you’ll do is jumping on a couple of zoom calls to answer my questions and then reading through the copy when I turn it in.
Oh, and one more thing – hitting the big red “Let’s do this!” button that launches your program into the world to start creating huge results.
I’ll take care of the rest. Pop in and out of your launch when you want and enjoy the experience of having EASE while bringing in a huge cash injection.
I’m Hannah – a storyteller obsessed with filling your programs and selling out your offers.
As award-winning journalist turned copywriter and story strategist, I spent the last decade interviewing and telling the stories of incredible humans all over the US.
After accidentally getting pregnant with twins (that was a fun ultrasound), I started a copywriting business. After spending a few months in the online coaching and service-based space, I was so disheartened by the boring, copy + paste templates everyone was passing around as “stories.”
So, I decided to bring all the best principles of interviewing and storytelling from journalism and mix them with ancient, proven frameworks of persuasion to help entrepreneurs legitimately stand out from their competition, create raving, obsessed audiences, and sell out their offers.
“Hannah really got me. She heard everything I needed and just laid it out beautifully. It was exactly what I wanted.”
Learn more about how I helped Sarah get thousands of people into her challenge, successfully launch her first membership, and set up a profitable system for easy future launches.
The Helen of Troy Done-For-You Launch
Named for the face that launched a thousand ships, this package is a done-for-you experience. I’ll help you plan the strategy for your launch and write every piece of launch copy you need – from warm-up social media posts to launch emails to your sales page. You show up enthusiastic and in your zone of genius. I’ll do the rest.
The Athena Launch System
Named for the Greek goddess of war and wisdom, the Athena is a complete launch system of prompts, templates, and guides to help you put together your next launch from scratch. Housed in an easy-to-navigate Trello Board, this launch systems has everything you need to launch without the price tag of hiring a copywriter.
How this works:
(This process is for the done-for-you launch sequence. Click The Athena Launch Package above for more info on done WITH you launching.)
1
After we handle the contract and invoicing details, we’ll book a 45 minute strategy call and a 2-hour kickoff call where I'll get all the information I need to create your launch. Before our meeting, you’ll fill out my messaging questionnaire so we can make the best use of our time on the calls.
2
Next, you go about your daily world-changing activities, and I’ll get to writing. You can also get your team started on the tech and backend that need creating (don't worry, I've got a checklist for that!).
3
Then, I’ll send the launch materials to you for approval and edits. You'll have unlimited edits for ten business days. I want you to be over the moon with your launch materials.
4
After your launch, we'll have a debrief call to look at what worked and what can be improved for next time!
Read the FAQs
How long will the done-for-you package take to complete?
From our kickoff call, launch copy typically takes one month to write. I work on projects at least two months out from a launch to make sure we have ample time to get everything done.
How much time will this take on my end?
The reason my clients LOVE this offer is because I take everything but the tech off their plate. From strategy to writing to editing I'll take care of everything so you can enjoy your launch from day one to cart close.
Who is the best fit for a done-for-you email sequence?
This package is perfect for coaches, course creators, or service-based entrepreneurs who . . .
Have been growing and warming up a group or audience (typically on FB, Insta, email, or all three) and are ready to launch or relaunch a validated course or program
Are beyond ready to make a massive impact in your niche (but don’t know the ins and outs of launching)
Knows your business could help your audience in a huge way (but don’t have 50 hours to write ALL the material that goes into a launch – from social media posts to emails to sales pages and everything in between)
Are tired of constantly reinventing the wheel when it comes to launching (you’re *this close* to a mental breakdown at the thought of writing – or rewriting – your sales page)
What all is included in the done-for-you launch?
A fleshed-out launch calendar to take out the guesswork so you (and everyone on your team) know what’s happening when – erasing the massive headaches that come with lots of moving parts.
A beginning-to-end strategy including what to cover on each day of the challenge, ideas for prizes, show-up sequences to actually get people engaged, and every detail for your sequences and sales page.
All your warm-up and sales social media posts written (in a voice that sounds like yours with the BEST sales psychology and story techniques out there).
All your launch emails written (using a method proven to bring in signups, cash AND deliver a boatload of data about what is and isn’t working so you can double your results next launch)
A done-for-you sales page (without the sleazy sales tactics that make you want to shower with a cheese grater to get the gross off)
Voxer support that you can use ANYTIME. I'll be just like a genie in your pocket!
An entire launch system with content that you can rinse and repeat forever!
What is the investment?
Done-for-you launch strategy and creation have the potential to make your business hundreds of thousands (or more) over their lifetime – especially since you can use them over and over again. Each done-for-you launch package starts at $7k.
Want the Athena challenge planning portion Trello board for FREE?
